While we give props to YouTube for being one of the first platforms to raise the visibility of independent creators, it isn’t the only game in town for video monetization anymore. In fact, channels with as many as 1.4 million views per month bring in under $17,000 per year. Why? Because YouTube takes a chunk of your ad revenue - as much as 45%.
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Even then, it can be tricky figuring out how to sell streaming videos online in a sustainable way on YouTube alone. So let’s say you are able to pull in millions of views a month. The more followers and views your channel has, the more advertisers will be willing to pay. Viewers can access your content for free, but must sit through an advertisement. YouTube uses a classic video monetization scheme called ad-supported video on demand, or AVOD. While many creators might head straight for YouTube to try to monetize their video content, it can be challenging to yield a profit. Where to sell videos: YouTube, or someplace else?
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